What Makes A Good Logo?
Massimo Vignelli
This logos shape gives meaning towards the airline because it shows the first letter of their names and then has a ribon on the top to show that they are connected. The color given to us are blue red and white the colors of the American flag. Having this colors remind us that this is an American airline and also shows where this airline comes from. This logo is easy to understand the meaning it is trying to convey, it does not show humor, it gets exactly to the point of being an American airline and you can tell this by looking at it.
Paul Rand
This logos shape represents the company of IBM. The first shape is an eye to represent the letter "I", the second shape is a shape of a bee to represent the letter "B" and the last is just the letter "M". These shapes helps show meaning because the shapes represented make up the letters. The colors presented are fun colors to help make the company more enjoyable. The logo is humurous because it is a fun way to show the logo instead of having the words IBM, characters are shown.
Otto Firle
The logo presented is of the airline Lufthansa. The shape to this is a bird flying, which is actually representing a plane flying. It helps the meaning because it is an airline and the bird is flying just like a plane. The colors to this logo are blue and yellow. They help the meaning because those are the colors of the workers in this airport. The scale shows a meaning because it is a miniature figure of a plane. It helps the meaning because it shows what a fast airline they are, because of the fact birds are fast.
